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2010 Annual Nonprofit Conference:
Navigating in a Sea of Change Keynote Speakers:
Diana
Aviv is the President and
CEO of Independent Sector, the national leadership forum
for America’s nonprofits, foundations, and corporate
giving programs. By representing tens of thousands of
organizations across the country, Independent Sector’s
mission is to advance the common good by leading,
strengthening, and mobilizing the charitable community.
Diana is a leading speaker on emerging trends within the
sector, the financial state of the nonprofit community,
public policies affecting charities and foundations, the
role of civil society in democracy and civic engagement.
She has testified before Congress and has been featured
in media outlets, such as The New York Times,
The Washington Post, The Wall Street Journal,
NPR and MSNBC.com.
Diana came to Independent
Sector in April 2003 after spending nine years at United
Jewish Communities. As UJC’s vice president for public
policy and director of its Washington Action Office, she
worked closely with federations and national agencies
concerned with the domestic health and welfare needs of
vulnerable people. Diana is a member of the Board of
Governors of the Partnership for Public Service and the
Board of Directors of GuideStar and the National Council
on Aging.
She serves on the Advisory Board of
the Peter G. Peterson Foundation, the International
Center for
Not-for-Profit Law, and the National Center on
Philanthropy and the Law in addition to the Comptroller
General’s Advisory Board at the Government
Accountability Office. A native of South Africa, Diana
graduated with a B.S.W. from the University of
Witwatersrand in Johannesburg and received a master’s
degree in social work at Columbia University.
Laura
Fredricks, JD, is an expert fundraising consultant,
international inspirational and motivational speaker, and
best- selling author. She is the owner of her own boutique
consulting company that provides training, coaching and
proven best practices to a select number of non-profits and
businesses, to raise significant money, efficiently and
effectively, from a variety of existing and new sources.
Her best sellers include “The Ask: How to Ask Anyone for
Any Amount for Any Purpose“ (Jossey Bass 2006), and
“Developing Major Gifts: Turning Small Donors into Big
Contributors (Jones and Bartlett 2001). Laura’s new book is
due out January 2010: How to ASK for your Non Profit; your
Creative Project; and your Business Venture.
Since
1994, Laura has been teaching nonprofit business management;
leadership; fundraising trends; annual, major gift, planned
giving, special events; and capital campaign courses on a
certification and master’s degree level for University of
Pennsylvania, Columbia University, New York University, Duke
University, and the Smithsonian Institution. Her speaking
engagements include yearly presentations at the Association
of Fundraising Professional’s (AFP) International
Conference; eight International AFP Web Conferences; and
keynote speaking presentations for numerous AFP Chapters
nationwide as well as the Council for Support for
Advancement and Education; Planned Giving Councils; Women in
Development ; and a Master’s Class on “The Ask” at the
International Fundraising Congress in the Netherlands. In
2009, Laura was invited by the Universities Australia to
make several presentations to the communications, marketing,
and development staffs on lessening the cultural barriers
that prevent asking for money, while providing solid
strategies on how everyone within the organization can have
an important role in raising money.
She has trained
numerous boards and CEO’s from national and international
organizations to utilize their business and leadership
skills to raise unrestricted and restricted money as well as
worked with small and comprehensive development staffs and
volunteers so that each organization is functioning as a
cohesive fundraising team.
From 2002-2008, Laura was
Vice President for Philanthropy, at Pace University in New
York, NY, where she raised over $92 million in six years for
Pace’s Centennial Capital Campaign. She oversaw all aspects
of fundraising, alumni relations, and special events for a
staff of 35 on five campuses.
Previously she served
as Associate Vice President for Development at Temple
University, Philadelphia, where she managed and coordinated
the major and planned giving programs, corporate and
foundation funding, and alumni relations for 15 schools and
colleges, two hospitals, and the athletic program. Prior
positions include Major Gifts Manager for Deborah Hospital
Foundation; Assistant Director of Development for Temple
University’s School of Medicine; and Director of the
Philadelphia Bar Foundation.
Laura is a
communications graduate of Rutgers College, New Brunswick,
NJ, and holds a law degree from Western New England College
School of Law. Prior to her fundraising career, she clerked
for an appellate court judge in Pennsylvania, and practiced
law for over six years as a Deputy Attorney General IV for
the Attorney General’s Office, Commonwealth of Pennsylvania,
specializing in civil litigation.
Her community
involvement includes serving as a board member for Cherry
Lane Theater, NY; a board member for the AFP Greater New
York Chapter; an advisory board member for New York
University and Columbia University’s Masters in Fundraising
Programs; and a volunteer for the Bedford, Barrow, Commerce
Block Association, NY, and the Caring Community, NY.
Paula
Harper Bethea is Executive Director of
the South Carolina Education Lottery. Mrs. Bethea was one of
nine South Carolinians chosen to establish the Lottery in
2001 and is active in numerous local, state and national
organizations.
Mrs. Bethea is Chairman of the
Centers for Economic Excellence Board and is a member of the
Board of New Carolina. Mrs. Bethea chairs The Caring Coins
Foundation on Hilton Head Island and is immediate past Chair
of the Board of the Hilton Head Regional Medical Center. She
is Vice-Chairman of the Board of First Financial Holdings,
Inc. and its subsidiary, First Federal of Charleston, and
she is a Founding Board Member of the Palmetto Institute
where she serves as Secretary. She is a life member of
Independent Colleges and Universities of South Carolina; a
member of the Board of the MCI Heritage Classic Foundation;
a Member Emeritus of the Board of the MUSC Foundation at the
Medical University of South Carolina. Mrs. Bethea is
Vice-Chairman of the Board of Presbyterian College and
Vice-Chairman of the Board of the South Carolina Research
Foundation. She is a past Chair of the Board of the South
Carolina Chamber of Commerce and Columbia College
(1998-2000) and of the Heart and Vascular Center at the
Medical University of South Carolina.
Mrs. Bethea
serves as Chair Emeritus of the United Way of America's
Board of Governors, having been Chair in 1996-1997. As a
member of the Board of Governors, she served as Chair of the
National Initiatives Committee, the United Ways’ Leadership
Conference, and the Community Impact Committee. She was also
the United Way Liaison to the NFL and a member of the Board
of United Way International. In addition to her national
leadership, Mrs. Bethea serves as a former Chair of the
United Way of South Carolina, and former Chair of the United
Way of Beaufort County.
In addition, Mrs. Bethea is
a former Board Chair of the Hilton Head Island Chamber of
Commerce; former member of the South Carolina State Ethics
Commission, the Cultural Council of Hilton Head Island, and
the Hilton Head Health Foundation, where in 1985 she
co-chaired the successful 3.5 Million Dollar Partners for
Life Campaign for the Hilton Head Hospital. In 1991, Mrs.
Bethea served as a member of the South Carolina State
Chamber's Task Force for Restructuring State Government, and
was a member and subcommittee Chair of the Governor's
Commission on Restructuring.
Mrs. Bethea was named
Zonta Club's Woman of the Year in 1984, Hilton Head Island's
Citizen of the Year in 1985 and was presented the South
Carolina Jaycee's Outstanding Young American for Community
Service Award as well as the South Carolina Women of
Achievement Award in 1995. In 1992, Governor Carroll
Campbell honored her with the Order of the Palmetto, South
Carolina's highest award for volunteer service to the State.
She was awarded the Algernon Sydney Sullivan Award in 1998
by the University of South Carolina and in 2003, she was
awarded the Columbia College Medallion – the most
distinguished commendation bestowed by the College. In 2006,
Paula and her husband Bill were South Carolina’s Business
Leaders of the Year.
Mrs. Bethea was born in Hampton
County, South Carolina, and graduated from Estill High
School. In 1975, she graduated with honors from the
University of South Carolina and moved to Hilton Head Island
in 1977. Paula is married to William L. Bethea, Jr., and
they reside in Bluffton, South Carolina.
SCANPO 2010 Annual Conference Grid
Day One: Wednesday, March 10
8:00 am – 5:00 pmConference Registration
8:00 am – 5:00 pmExhibitor Marketplace
10:00 – 10:30 amSCANPO Orientation
11:00 am – 1:00 pmOpening Plenary and Awards Luncheon
The Ask
Laura
Fredricks, Laura Fredricks, LLC
It has never been more important
than now to know exactly how to make the “right” ask of
our donors. Equally important is knowing how to ask our
volunteers and board members for help with fundraising
in a language they can understand so that they will be
motivated to raise money, AND implementing the
fundraising skills we fundraisers have to ASK for
ourselves. Laura will discuss these insights from her
new book: The ASK: How to ASK for Support for Your
Nonprofit Cause, Creative Project or Business Venture.
sponsored by Alston Wilkes
Society and Harvest Hope Food Bank
1:45 pm – 3:15 pm
BREAKOUT SESSIONS
Mapping
Strategy and Governance Part 1
Marty
Martin, Martin Law Firm
A nonprofit’s board and executive
director must manage if they are to fulfill their
mission. Through a combination of lecture and discussion
arising from a short case study, participants in this
fast paced presentation will be introduced to the
concepts of a strategy map and the Balanced Scorecard as
a governance and management tool to translate a
nonprofit’s mission into a focused strategy with
measurable and operational actions. This workshop will
be taught over two 90 minute sessions.(Board Development/Governance Track) (101)
Turning
Annual Donors into Major Donors
Laura
Fredricks, Laura Fredricks, LLC
Often the best prospects are the
ones who just made gifts.However, nonprofit organizations usually have a
pool of annual donors, and a separate list of “top tier”
major gift prospects.This session presents a new approach of working
with your best annual donors and turning them into big
contributors. Through Laura’s best practices,
participants will learn how to sort and rate your
existing prospect base; gather essential prospect
research to create donor profiles for each prospect;
cultivate one prospect pool at a time to the point of
asking for major gifts; manage your time and your
staff’s time; and work with your next tier of prospects
so that you are constantly adding new donors to your
major gift prospect pool. (Resource Development Track)
Recruiting and Training Volunteers- Filling the Holes in
Your Nonprofit Structure
Judy
Almand, Almand Consulting, LLC
Attendees will evaluate the
structure of their non-profits and examine practical
ways to fill any holes with volunteers, enabling them to
grow their programs and income, no matter what the
economy is doing. Through an overview presentation and
small-group work, attendees will leave with specific
recruiting and training strategies. (Community
Engagement Track)
Strategic
Planning in the Reset Economy
Peter
Lucash, Digital CPE, LLC
As the US emerges from the
2007-2010 recession, the economic landscape will have
changed radically: household wealth is down, jobs are
fewer, more unstable and fluid, increased global
interaction, the Baby Boomers retiring, consumers
spending less and saving more. In this session, we will
focus on strategies for nonprofits: more donors and
lower per donor gifts, pressure on volunteer time,
changing community needs (aging population, job skills
constantly need to be renewed) and increased demands for
accountability and transparency from donors, government
and the public.(Organizational Capacity Track) (CPE Eligible)
QuickBooks for Non-Profits--Keeping On Top of Your
Organization’s Finances
Gerald
Sweitzer, Non-Profit Success
QuickBooks continues its reign as
the most popular financial management software within
the non-profit community. You will see the Non-Profit
edition key templates for common board reports, tracking
donations and pledges, grants, and income and expense by
program. New for 2010 is an improved organization
snapshot.
Most popular 3rd party donor management packages export
into QuickBooks.(Informational Management/Accountability Track)
(CPE Eligible)
3:15 pm – 3:45 pm
BREAKExhibitor Marketplace
3:45 pm – 5:15 pm
BREAKOUT SESSIONS
Mapping
Strategy and Governance Part 2
Marty
Martin, Martin Law Firm
A nonprofit’s board and executive
director must manage if they are to fulfill their
mission. Through a combination of lecture and discussion
arising from a short case study, participants in this
fast paced presentation will be introduced to the
concepts of a strategy map and the Balanced Scorecard as
a governance and management tool to translate a
nonprofit’s mission into a focused strategy with
measurable and operational actions. This workshop will
be taught over two 90 minute sessions. (Board
Development/Governance Track)
Planned
Giving: The New Major Gift
Cindy van
den Beemt, The Winkler Group
Latest philanthropic trends confirm
that Planned Gifts are the new Major Gifts. If you are
not actively pursuing planned giving opportunities, your
organization is missing out on untapped fundraising
potential. Go beyond technical information to learn best
practices and strategy to build and strengthen a planned
giving program.(Resource Development Track) (101)
Lessons
from the Field: Effective Ways to Partner with
Faith-Based Organizations
Charles
Weathers, The Weathers Group
The renewed interest in partnering with Faith-Based
Organizations has created a need for successful models
that increase access to services and build
sustainability. Join a panel of experts representing
faith-based initiatives and learn how to build
meaningful relationships with the Faith community to
enhance your service delivery. (Community Engagement
Track)
Organizational RX:Band Aid or Major Surgery?
Bunnie
Lempesis-Ward, Jennifer Moore and Karen Oliver, United
Way of the Midlands
If your nonprofit underwent an
annual check-up, what would the doctor find?Is your nonprofit healthy and growing or
stressed out and struggling to keep pace?This workshop will provide you the tools
to assess your organization and prioritize challenges
that can undermine an otherwise vibrant organization.
(Organizational Capacity Track)
What
Every Financial Manager Should Know
Thomas
Cox and Monica Rockwell, Cox & Company, PA
Financial managers typically
spend far more time processing payroll, bookkeeping and
performing other perfunctory tasks which don’t “advance
the ball.”This session will dispel common
misconceptions and miscarriages of the financial
management function.
(Informational Management/Accountability Track) (CPE
Eligible)
Day Two: Thursday, March 11
7:00 am - 12:00 pmRegistration
7:00 am – 2:00 pmExhibitor Marketplace
7:00 am – 8:45 amBreakfast Keynote and Business Meeting
Sponsored by
the Heritage Classic Foundation
Keeping the Boat Afloat
Paula
Harper Bethea, Executive Director, SC Education Lottery
With the economic events of late,
the challenges facing nonprofits are even larger and
more complicated than any time frame in our memory.Multi-tasking has taken a new meaning and
requires a new definition.And the warriors in charge of the day to day
survival of organizations need to be "appreciated" and
rewarded in special ways...by themselves and others.This will be encouragement (and appreciation) for
the boat's crew.Sponsored by the Heritage Classic Foundation.
9:00 am – 10:15 amBREAKOUT SESSIONS
Navigating Transition: Executive Director Succession
Planning
Colleen
Bozard, ccbozard Consulting
Change is coming –one in ten
nonprofits goes through a leadership change each year,
and this number is growing!Boards must begin succession planning long before
they are faced with a change in leadership.Participants will learn how to create a climate
that sets the stage for leadership transition as well as
the specific steps to take when faced with an executive
search. (Board Development/Governance Track)
Top 10
Best Practices in Federal Funds Acquisition and
Management
Karen
Jenkins, JRJ Consulting, LLCand Tammy Wilson, Wilson Consulting
Associates
Participants will leave the session
with the following: Online tools that assist in
identifying federal grants, top 10 List of Federal Funds
Strategy tips, a framework and methodology for assessing
federal fund reporting requirements and assessing the
systems and processes required to succeed in tracking
outputs and outcomes and a takeaway resource disk that
reinforces workshop components. (Resource Development
Track)
Marketing
on a Shoestring Budget
Carolyn
Torgersen, Community Foundation of the Lowcountry
How do you divvy up your almost
non-existent marketing budget to produce the highest
impact? A panel of marketing savvy gurus with small
budgets will give their thoughts on how to beg, borrow
and steal to make your nonprofit’s marketing efforts
successful. (Organizational Capacity Track) (CPE
Eligible)
Using
National Service Programs to Meet Your Mission
Timothy
Ervolina and Cathy Sharp, United Way Association of SC
What if your organization could
afford to add full-time, executive level staff to help
you serve your community? Find out how in this in-depth
look at how National Service Programs can help your
organization! (Organizational Capacity Track)
Google
Tools for Non-Profits
Gerald
Sweitzer, Non-Profit Success
Learn how you can use Google tools
to promote your cause, raise money, and operate more
efficiently.
In just 10 years, Google has changed how we search for
information. They have introduced applications such as
Google Docs, You Tube, and Google Map & Earth.We will look at many of their free tools which
can help you navigate in the rough sea of change.
(Informational Management/Accountability Track) (101)
10:30 am – 10:45 amBREAKExhibitor Marketplace
10:45 am – 12:15 pmBREAKOUT SESSIONS
Are You
on an Even Keel, or Walking the Gangplank? The Board/CEO
Partnership
Denise
Spencer, Community Foundation of the Lowcountry; Edwina
Hoyle and John Weymouth, Memory Matters
Session Participants will leave
with a better understanding of board roles,
responsibilities, and pitfalls to avoid in the shared
leadership of board and staff. Common understandings of
the roles of each will make your organization run more
like a cruise ship and less like a pirate ship! (Board
Development/Governance Track)
Creating
a Successful Inbound Marketing Campaign
Deborah
Edmondson, Mission Resources Group
An inbound marketing campaign is an
effective tool for generating revenue, increasing
membership, and generating inquiries.This automated process saves time and money and
can significantly boost response rates. Attendees will
receive pointers on applying best-practices for creating
and implementing a successful campaign. (Resource
Development Track) (CPE Eligible)
Advocacy:
Is it Time to Move Your Mission Forward?
Rebecca
Ramos and Coretta Bedsole, Palmetto Public Affairs
The presentation will focus on
increasing nonprofit capacity to promote an
organization’s mission at the policy level.Topics will include focus of and clarity of the
organization’s mission; definition of advocacy;
impediments to advocating; steps to creating an advocacy
program; and advocating for change. (Community
Engagement Track)
Building
a Bridge for Emerging Leaders (or How to Become an
Executive Director)
Colleen
Bozard, ccbozard Consultingand Anne Sinclair
Research indicates that there will
not be enough people prepared to fill the extensive
number of projected vacancies in nonprofit leadership as
the Baby Boomers retire.This session builds a bridge for these emerging
leaders to obtain the skills and knowledge they need to
learn to become effective executive directors.(Organizational Capacity Track) (101)
I’m Being Audited By Who?Nonprofit Does Not Equal Not at Risk
Jill M.
Vales, HR Experts on Demand
Many non-profits assume that they
will not be audited for employment law compliance simply
because they are not for profit.This could not be farther from the truth.As a non-profit, you are still required to comply
with employment related laws.Find out what HR essentials every non-profit
should know. (Informational Management/Accountability
Track) (CPE Eligible)
12:30 pm –
1:45 pmLUNCH AND CLOSING KEYNOTE
Riding
the Wave: Strategies for Tomorrow's Nonprofit Community
Diana Aviv, President and CEO,
Independent Sector
What lies on the horizon for the
nonprofit community: calm waters, choppy seas, or a
little of both?In what promises to be a lively session, Diana
Aviv, president and CEO of the Indipendent Sector, will
explore ways that our sector and your organization can
chart a clear course toward a vibrant, sustainable
future in 2010.Join Diana and catch the wave!Sponsored by the Fluor Corporation
2:00 pm – 3:15 pmBREAKOUT SESSIONS
SOAR – To
Develop a Strong Board
Marty
Martin, Martin Law Firm
Like a ship’s captain, a nonprofit
board of directors is responsible ultimately for what
occurs on their watch. Are board members chosen or
merely “shanghaied” into board service? How do you
identify and recruit board members who then create a
high performing board? Taught through lecture and
discussion, workshop participants will be encouraged to
improve their board through “SOAR” – a four step board
development process to strengthen their board’s
accountability and performance. (Board
Development/Governance Track)
30 is the
New 50: Engaging Major Donors Across Generations
Tucker
Bradham, Corporate DevelopMint and Rachel Hutchisson,
Blackbaud
Philanthropy stands at the
precipice of a Golden Age, and with new generations of
donors coming into play, only one thing will ensure that
our most dependable sources of giving don’t waver:
customization.In this session, attendees will meet these new
donors, and learn what they hope to achieve through
giving and how best to approach would them for a gift.(Resource Development Track)
Work the
Circle:A 360-degree Model of Community
Engagement and Fundraising
Scott
Dishman, The Wings of Hope Foundation
When the community is fully engaged
in your mission, fundraising dollars come more easily
and steadily over time.In this workshop, you’ll learn the simple
components of a 360-degree model of community engagement
that will entice your donors to put their money where
their hearts and minds are. (Community Engagement Track)
(101)
Embracing
Technology as a Nonprofit: 5 Easy Steps
Donald
Hutson, eTapestry
This session explores the latest
technology available for increasing awareness and
fundraising as a Nonprofit organization.As competition for fundraising dollars increases,
there is a constant need for Nonprofit Organizations to
evaluate technology and identify potential areas for
improvement.
This session highlights how those tools have evolved and
how, as a Nonprofit Organization, YOU can leverage them
to your advantage.For some, this topic can be a bit intimidating.Come join us as we break down how simple and
effective these methods can be for YOU.You will leave the session with a notebook full
of ideas and a plan for implementation.(Organizational Capacity Track)
Volunteer
Liability: What You Don’t Know About “Free” Workers
Could Cost You
Linda
Allen, First Nonprofit Insurance Company
Experienced volunteer coordinators
and nonprofit CEOs know full well that volunteer service
is anything but “free of charge.” Astute leaders must
proceed with care when recruiting, training and
deploying volunteers. Experts are predicting that
volunteer numbers will climb as poor economic conditions
continue. This workshop will explore some obvious, and
some less-than-obvious risks presented by volunteers and
offer practical strategies for getting the most out of
volunteer service.(Informational Management/Accountability Track)
(CPE Eligible)