Guiding Principle:
Nonprofits engage in marketing that adheres to high ethical and professional standards to communicate the organization’s mission, vision, values and progress toward social change to all stakeholders.
Online Resources:
- PR Daily – A daily news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds
- Social Media Examiner – a free online magazine designed to help discover how to best use social media tools
- Alliance for Nonprofit Management – listing of marketing and communication resources