How can you raise money and awareness if few people outside the Board and the staff know what your organization does? A public relations strategy is often dismissed as a pointless frill but Monica Collins, communications expert, will speak about the myriad ways a media strategy can be a key investment. This seminar will address how well-placed story ideas, a targeted social media campaign, and carefully crafted pitches to local and national press can result in welcome public attention and donor dollars.


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