Communication is a two-way street: your organization speaks, and the Internet will speak back. But how do you monitor what people are saying or know what people think about you? Are you giving them the information they want? Are what they think your organization does and what your organization really does the same? Join us to figure out what people are saying about you and what you can do about it.
In this session, we’ll cover:
- using online surveys to gather public opinion
- how to use social media and other listening tools to monitor your web presence
- how to use social media, website and other communications measurement tools and techniques to evaluate the success of your online presence
- how to influence public opinion by controlling your online brand
Conducted by Andrea Berry
Andrea Berry, Idealware’s Director of Partnerships and Learning, oversees Idealware’s fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health research and museums and has taught math, performing arts and history in traditional and non-traditional educational settings. She brings a breadth of experience with fundraising and communications, particularly as it relates to small nonprofits, and has worked as a consultant with nonprofits across New England to help identify appropriate donor management software. Additionally, as a former teacher, Andrea brings front-line tested expertise in curriculum development and training.
Please register with an email address that will allow you to recieve the access and dial-in information for the online seminar.
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