AFP Event: Maximize Your Database for Fundraising Success
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AFP Event: Maximize Your Database for Fundraising Success

Your donor database is likely a large investment on the part of your organization, in both time and money. It's also a critical component of your fundraising efforts. So why let this asset go underutilized? In this session, we will cover the tenets of effective database usage, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.

2/11/2016
When: 2/11/2016
From 11:30 AM to 1 PM
Where: Senate at Senate's End
300 Senate Street
Columbia, South Carolina  29201
United States
Presenter: Chris Painchaud, Account Executive, Bloomerang
Contact: http://www.afpcsc.net/

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Your donor database is likely a large investment on the part of your organization, in both time and money. It's also a critical component of your fundraising efforts. So why let this asset go underutilized? In this session, we will cover the tenets of effective database usage, no matter what program or vendor you use. We will show examples of best practices in data management, communication segmenting, engagement tracking and reporting in order to help your team work smarter, not harder.

Learning Objectives:
● Be familiar with data management techniques that maximize the capabilities of your database and increase productivity
● Understand segmenting strategies that lead to higher response rates from your donor communications
● Learn how to generate meaningful reports that will impact your internal procedures

COST: AFP & SCANPO Members $20; Guests $25

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