Guiding Principles & Best Practices- Marketing & Communications (Columbia)

Date: 5/4/2010
Time: 1:00pm - 4:30pm
Location: Municipal Association of South Carolina

Member: $75
Non-Member: $125

Guiding Principles & Best Practices
Marketing & Communications

Nonprofits engage in marketing to communicate their vision, values, mission and progress of social change to both their internal and external constituents. They adhere to the highest ethical and professional marketing standards. Effective communications and sound marketing practices build trust through accountability and enhanced relationships. Investing in a clearly defined marketing and communications plan raises public consciousness, influences decision making, increases funding and sustainability of the organization, and contributes to mission fulfillment.

What You Will Learn:

·          Understand the importance of marketing and why it’s important to “do it right.”

·          Have a general awareness of how a plan relates to achieving vision, mission, values

·          Learn the steps required to create a communications and marketing plan

·          Be prepared to do an assessment of their current situation

·          Have tools to implement some aspects of an assessment